The blog.
Writing on data brokers, deletion law, and what one-time privacy actually means. New pieces irregularly. No subscribe pop-up.
What our 90-day report actually contains
A page-by-page walk through the seven-page PDF we send at day 90, from the cover headline to the re-scan reminder.
Read article →Five things every parent should delete about their kids
A Sunday-afternoon clean-up list for parents who already posted, ranked by how badly each data point bites your child at eighteen.
Read article →Selling your house? Wipe these data brokers first
A property listing publishes your address to every UK data broker inside a week. Here is the wipe-list to run before, during, and after the sale.
Read article →Your data after a divorce: a quiet checklist
The decree is signed and the paperwork done. The data trail is not. A calm, ordered checklist for separating two digital lives.
Read article →Doxxing: a beginner's guide to how it happens
How a stranger goes from your username to your front door in under ten minutes — and the single chokepoint that breaks the chain.
Read article →Why we accept Apple Pay (and what that says about the rest of the payments industry)
Apple Pay swaps your real card number for a device-bound token. Most merchants prefer the raw card. Here is why we do not.
Read article →Power of attorney for data deletion: how it works
The one page you sign at checkout — exactly what it lets us do on your behalf, what it does not, and how to revoke it in a single email.
Read article →Identity theft in the UK in 2026: what actually still works
UK identity fraud is stable at 230,000 cases a year — but the mix has rotated. What is rising, what has died, and what holds in 2026.
Read article →The dark-web deletion myth
Files copy. That is what files do. Why "dark-web removal" is a marketing word, and what monitoring is actually for.
Read article →Inside a GDPR Article 17 deletion request
The actual letter we send under Article 17, the four ways brokers reply, and how we push past the stalls and refusals.
Read article →Why we do not promise one hundred percent
Total erasure is a marketing fiction. Here is the honest map of what data we can remove, what we cannot, and why that gap matters.
Read article →What "95% removal in 90 days" actually means
Our removal rate is 95%. Here is the tiered timeline behind it, and the named brokers in the five percent we cannot reach.
Read article →"I bought it for my mum"
The most common Family-tier buyer is a thirty-something child whose parent just had a scare. Here is the call we keep taking.
Read article →How a SIM-swap attack starts with a £5 Spokeo lookup
SIM-swaps rarely start with hacking. They start with a £5 people-search report that sells the answers to your carrier's security questions.
Read article →The Companies House problem: why being a UK director exposes your home
A worked case study on SR01, the £32 form Companies House never tells you about, and the aggregator chain that keeps your old address online.
Read article →Why subscription privacy services are a trap
Incogni, DeleteMe and Privacy Bee bill £76 to £200 a year. The unit economics — and the cancellation flow — explain exactly why.
Read article →CCPA vs GDPR: which one actually protects you?
One law asks the company to justify itself. The other asks you to object. Here is which one wins, and where you live decides the answer.
Read article →GDPR Article 17, in plain English
Eleven clauses, six grounds, four carve-outs, one month to reply. What Article 17 actually says — and how to make a broker honour it.
Read article →Spokeo, BeenVerified, Whitepages: what they know about you
Three brokers dominate the first page when someone searches your name. Here is what each knows, who owns them, and which is hardest to leave.
Read article →How data brokers actually work
Inside the $200bn consumer-data-broker industry: who collects you, what they charge, and why opt-out was engineered to fail.
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