Anton Ott
Built Nox Æterna after his mother's address turned up on a £4.99 people-search site. Seven years of compliance and operations work in UK financial services; he drafts every UK regulator letter himself.
Two people. One service. One promise: pay once, be gone.
In autumn 2025, our founder's mother received a letter at her home address from a man she had never met. He had found her through a public-records aggregator — paid £4.99, ticked a box, watched her name unfold into thirty data points: prior addresses, relatives, the local pub on the corner. The letter was not pleasant. The site, when contacted, took eleven weeks to remove her. It cost nothing to put her there. It cost her sleep to get her out.
We looked at what was on offer. Subscription services charged £80 a year, forever, to do work that ends in ninety days. They sent monthly emails to remind you they still existed. They billed your card the day before you forgot to cancel. The model was extractive by design — privacy as a leaky bucket they refill for a fee. None of it felt like a service. All of it felt like rent.
So we built the opposite. One payment. One concentrated effort across one hundred and fifty UK and US brokers. A PDF proving what was removed. Then we leave. No login, no upsell, no monthly nudge. The aesthetic, the price, the absence of follow-up — all of it engineered to feel like a barrister's bill rather than a SaaS dashboard. Pay once. Be gone. That is the whole product.
Privacy is a one-time decision, not a recurring fee.— Nox Æterna founding principle, May 2026
Privacy isn't a subscription. It also isn't a weekend project. Here is the honest comparison.
Subscription model. They renew quietly and bill you for the same removal forever, even after the brokers comply.
— Recurring feeSubscription plus a dashboard you must check. You confirm requests, chase quarterly reports, manage the manager.
— Recurring fee + workOne payment, 150+ brokers, a PDF in 90 days, then silence. No login, no renewal, no further email from us.
— Pay once. Be gone.Free in cash, ruinous in time. Each broker has its own form, its own SLA, its own way of ignoring you. Most people quit by broker fourteen.
— Free, until you give upIncogni £76 · DeleteMe £115 — as advertised, June 2026.
We registered the slow way. Filed the right paperwork. Bought the right insurance. Documentation for any of it is available on written request.
Registered with the UK Information Commissioner (ICO) as a data controller. Renewed annually.
Nox Æterna Ltd, incorporated in London, April 2026.
Nox Æterna Inc., registered agent in Wilmington, Delaware.
PCI-DSS compliant via Stripe and Apple Pay. No card data ever touches our servers.
£2m PI cover with Hiscox. Renewal certificate available on written request.
£5m cyber and data-breach cover underwritten by Chubb. Audited every twelve months.
Every request we file is grounded in Article 17 right-to-erasure and the UK DPA 2018.
Authorised-agent letters issued under CCPA §1798.105 for every US-resident order.
— Coverage of the broader privacy market. Direct press enquiries: press@noxaeterna.com —
No call centre, no sales floor. Every removal is filed by one of the two names below.
Built Nox Æterna after his mother's address turned up on a £4.99 people-search site. Seven years of compliance and operations work in UK financial services; he drafts every UK regulator letter himself.
Eight years of infrastructure engineering in regulated healthtech. Writes the removal workflow and every broker integration, and files the US authorised-agent requests.
— General questions, order status, refunds.
— Press, partnerships, regulator enquiries.
— Data-subject access requests under GDPR Art. 15 and CCPA §1798.110.
Nox Æterna Ltd.
71–75 Shelton Street
Covent Garden, London
WC2H 9JQ · United Kingdom
Nox Æterna Inc.
1209 N. Orange Street
Wilmington, DE 19801
United States
ICO data-subject contact:
casework@ico.org.uk · 0303 123 1113